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Marketing Internship – American Ballet Theatre (ABT) – New York, NY

American Ballet Theatre (ABT)

General Description: This position is primarily responsible for assisting in Social Media and Box Office Strategy in the Marketing Department

  • Drafts social media content
  • Contributes ideas to the social media content calendar
  • Develops reports on social media analytics
  • Researches brand partnership opportunities
  • Assembles and analyzes box offices sales reports to help prepare marketing strategies and objectives
  • Organizes marketing reports and archival documents
  • Researches competitive landscape by identifying and evaluating pricing and marketing best practices in Ballet and other comparable industries
  • Maintains research databases
  • Assists in monitoring season earned revenue budgets by comparing and analyzing actual results with projects and goals
  • Participates in creation of a dynamic pricing algorithm for season performances at Met Opera House and Koch Theatre
  • Help with day-to-day tasks and other Marketing duties as assigned

Position Qualifications:

Must have excellent writing and communication skills. Must be attentive to detail, have ability to meet strict deadlines, and be a self-starter. This position is available to students in at least their Junior-level year of Undergraduate Studies and Graduate-level students. Proficiency in Microsoft Word, Excel, and PowerPoint. Knowledge of dance and performing arts preferred.


Primary Reporting Responsibility:
Marketing Manager, Box Office Strategy and CRM


Secondary Reporting Responsibility:
Assistant Manager, Digital Marketing

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